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Advances in technology have given people more ways to access an increasing amount of information.

However, radio continues to play a vital role in today's world. Radio is more than just announcers, news and songs. Radio is about camaraderie and the emotional connection with the listener.

Radio broadcasts provide information in real time, and some that broadcast 24 hours a day can provide the latest updates to listeners.

Radio has the ability to reach across borders and can become a valuable source of information where reliable news is scarce.

Radio has proven its value in times of emergency, such as when access to the mobile network is interrupted as a result of an overload or telephone lines are cut. Even when there is no electricity, most radio equipment can be battery operated or operated by hand.

Radio is not only important for receiving emergency announcements and communications during disasters. In small communities such as remote highland towns, it provides an outlet for regular community messages and activities such as local sports, community events, special events, local business advertising, etc.
Radio has its advantages over other mass media such as television, in terms of being practical, easily accessible and cheap.

Not everywhere we have an internet or television signal, so having a radio is the perfect source of portable information and is accessible at home, in the office or in the car.

Basically, radio is everywhere at any time of the day and does not require much technology to enjoy its programming.

In advertising, it continues to be an effective medium in regions where there is not as much Internet signal penetration, that is, many of the regions of Latin America.

Furthermore, a mass medium like radio can play an important role in the media sector.

As radio is relatively cheap, its costs are much lower than any mass media in our countries.

It is even used as a means to educate illiterate people or people who are in very distant communities. It transmits family planning programs and raises awareness among the population about it.

It also transmits debates and information about various diseases, such as COVID-19. It tells us its causes, effects and prevention. Thus it makes us aware of those contagious diseases.

An education program is also a favorite program for students. I listen to it regularly. People can benefit from this type of program. In a word, radio is very useful for us.

It broadcasts several important programs. It is a medium of great entertainment, as well as communication.